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- Cool Package design for a Ready To Drink Cóffee
rbtaipei a obtenu son nouveau packaging produit en lançant un concours :
par AndreaARTCool Package design for a Ready To Drink Cóffee
Consultez le concours de rbtaipei de Packaging produit…
Le brief créatif
Secteur d'activité
Agroalimentaire
Inspiration de design
Idées de couleurs
Le brief créatif
D'autres exigences de couleur
Please get some ideas from our Brand Guidelines
Nom de l'entreprise
BD FoodTech Co. Ltd.
Nom du produit
Same Same But Hazelnut Latte 500mg L-Carnitine Ready-to-Drink Coffee
Le brief créatif
Description du produit
We are Same Same But an alternative beverage brand with a mission to reverse the obesity epidemic through innovative products; so, functional beverages. The product in question for this design competition is the Ready to Drink Hazelnut Latte with 500mg of L-Carnitine. It is Thailand´s 1st and only ready to drink coffee designed to lose weight. L-Carnitine has been proven by many researches to increase metabolic rate and ultimately lead to weight loss. We are the only RTD coffee in the market that has the minimum effective dose of L-Carnitine at 500mg while others add way less. With the unique Hazelnut Latte flavor and only 80 calories (no sucrose added), our product is the ideal weight loss coffee. Format: 250 ml stubby aluminum can.
Description de l'audience cible du produit
Our target audiences are cosmopolitan Gen Y and Gen Z white collar (medium to high income) workers and students living in urban areas from 20 to 35 years old. Our coffee is meant to be enjoyed by all genders, but with a particular focus towards office ladies as they are more keen on maintaining their physique.
Le brief créatif
Caractéristiques
Le brief créatif
Besoins de design
We would like to design a can for the Same Same But Hazelnut Latte 500 mg L-Carnitine product. The can is the aluminum stubby can with max fill volume of 250 ml. Front Panel of the can should include: 1. Name of the Brand: Same Same But (large) 2. Product Identification: Ready to Drink Coffee (large) 3. Flavor: Hazelnut Latte Flavor 4. 500mg L-Carnitine (emphasize) 5. Volume 240ml 6. No Sucrose Added 7. GDA Panel (summarized nutritional fact bubbles) Rear Panel should include: 1. Nutritional Facts 2. QR Code (can be on the side or rear) 3. Manufacturer Information 4. Allergen Information 5. Caffeine and L-Carnitine Content
À éviter
1. Design elements that may outshine the brand name and the 500mg L-Carnine 2. Texts the directly indicate that the product can induce weight loss
Dimensions du packaging
Width: 207.5 mm Height: 83 mm Neck lip: 17 mm
Tout a commencé par un brief créatif.
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Le client a ensuite choisi un gagnant
Commentaire client
Great elegant and yet simple designs, was able to synthesize our vision and execute, and Andrea worked quickly on implementing feedback. Great working with you!
AnonymeEn cours de route, de belles rencontres avec des designers ont eu lieu
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