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- Design influential Wine Label for our new cuvé
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Le brief créatif
Secteur d'activité
Agroalimentaire
Idées de couleurs
Nom de l'entreprise
Château de La Mar
Site Web existant
...
Le brief créatif
Nom du produit
Marestel "L’icône"
Description du produit
Château de La Mar (CDLM) is a wine estate (7ha) of Savoy wine located in the heart of the Marestel cru, the flagship of ... We are selling premium wines: 4 whites (same cru) and 2 reds (Pinot, Modondeuse). FOR THIS CONTEST: please work on the label for the cuvé “L’Icône”. That's our high end ... Keep in mind that the label should be cohesive with the other "cuvés" that will be worked through a 1 to 1 ...
Description de l'audience cible du produit
Our target audience is wealthy middle-aged and seniors:... and ... Men or women who are wine lovers, even ... With a net income above...Keuros and well ... They know their wines and are kind of fed up with the speculating bubble around Bordeaux and burgundy ...
Le brief créatif
Caractéristiques
Le brief créatif
Besoins de design
CDLM - Brief... ... -> Cover in detail the ... We want to design front and back ... We want the layout of the front and back labels to be consistent across the cuvé... And play with subtle differentiating elements like a symbol or a color change in order to be able to distinguish one from ... Front label should inspire curiosity, a sense of high-end quality, very ... Back label should showcase the castle and its vineyard (very unique in Savoy) and legal ... Overall we are trying to find the balance between the heritage of the place and the modernity of where we want to bring our ... We are looking to be the leader in the wine in ... Size of the label (more information in the PDF): - Same size for the front and back - Portrait label Fonts : Guide de Marque Chateau de La Mar Nov ... Page 6 -> Click on "Telecharger Polices" Cera for modernity Baskerville URW Wide for the heritage Thank you in advance for your creativity
À éviter
Too much color on one label, to ...
Dimensions du packaging
Width : 5-6 Heigth: 9cm
Le brief créatif
Pièces jointes
Pack Platinum
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We have done multiple projects with 1990_design and all of them have been AWESOME! They are great to work with, super creative and always professional.
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