Brand Identity for “Marketing für Lokalhelden” — parent brand with sub-brand system

Entreprise et conseil

Marketing für Lokalhelden is a meme‑first local media & marketing studio. We run community pages (e.g., Badenladen and a Swabian meme brand) and turn that attention into measurable results for local businesses. What we do: content & meme creation, short‑form video, social ads, page growth, brand design, and simple landing pages. We combine a playful community vibe with agency‑level strategy and reporting. Who we serve: local SMBs and city projects in the DACH region—restaurants, cafés & bars, retail & boutiques, gyms/health, events, craftspeople, and services—who want modern marketing that feels native to social. Brand traits: trustworthy, modern, community‑driven, creative, results‑oriented. Links to the Social Media Pages. 1. https://www.instagram.com/stuttgarter.meme/ 2. https://www.instagram.com/karlsruher.memes/ 3. https://www.instagram.com/mannheimer.memes 4. https://www.instagram.com/humorfreunde.stuttgart --- Shops. 1. https://theswabian.com/ 2. https://badenladen.com/

Goals & vibe Trusted and modern (agency/tech feel) but still friendly and community-first (memes). Must work for the parent brand plus sub-brands (Badenladen, Swabian) under one visual system. Color direction Primary blue: #1D4ED8 CTA blue: #2563EB Aqua accent: #0EA5E9 Dark neutral (text): #0F172A Use white text on the dark blues; use dark text on aqua. Logo structure Clean wordmark + simple symbol that nods to local + hero + media (ideas: map pin + star, chat bubble + star, or a bold M/L monogram usable as a social avatar). Provide horizontal and stacked versions; include a monogram (MFL) for small spaces. Sub-brand system Show how the system extends to Badenladen and the Swabian brand: same symbol family, color-tinted variations, and consistent typography. Prepare lockups: “Marketing für Lokalhelden Badenladen” and “Marketing für Lokalhelden Swabian”. Usage realities Must read at 24–32 px as a social avatar and as a watermark on meme cards. Works on light, dark, and photo backgrounds. Include a one-color version for print and merch. Typography Modern, legible sans (e.g., Inter, Manrope, or DM Sans). Include a German-language proof (umlaut “ü”) and provide a fallback “fuer” version. Deliverables Vector files (AI, EPS, SVG), web PNGs (light/dark/mono), favicon, social avatar, and a basic color/spacing sheet with usage notes for memes and ads. Avoid Superhero clip-art, busy gradients, default “marketing swooshes,” and generic megaphones. Comparable references (similar offering & vibe—please review for direction): - KRANZ – creative studio with bold, anti-advertising tone: https://kranz.life/ - Secret Media Network – city-focused media network (Secret London, etc.), shareable local guides: https://secretmedianetwork.com/en/ - Rausgegangen – event discovery & ticketing with strong social/native feel: https://rausgegangen.de/en/ - My Little Paris – city lifestyle brand with content → commerce playbook: https://www.mylittleparis.com/ These companies operate in a similar space to us (local media, community, content-led marketing). Please study their typography, logo simplicity, and how their marks work on busy photos and small avatars.

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