The website needs to achieve the following:
- Get ecommerce sales
- Get Dealer signups
- Show international customers they can buy direct from us too.
Some major selling points about our chassis, that must be displayed:
- Increase accuracy
- Modularity allows use of AR-15 accessories
Our current website has too much on it.
For the menu we want:
Home - Chassis Systems - Accessories - Dealer Signup - Blog - About Us - Contact Us
Anything you can do that you know increases website conversions helps.
If you want to modernize the logo a little to match the design, that is good with is, but has to remain very similar as it is already all over the place on our packaging.
Make reviews appear very nice.
We will also discontinue the Canadian site. It will all be on the .com
For the newsletter signup, we are writing a free ebook. The title will be along the lines of "13 ways to increase your accuracy". Needs to be on all pages above the fold. Capture just the email address. Not the name.