I. The current homepage: http://www.phillyinjurylawyer.com/ featured 4 icons below the ambulance picture that was similar to my current inner page: http://www.phillyinjurylawyer.com/philadelphia-car-accident-lawyer.html. My traffic was increasing through our SEO efforts, but after we installed the 4 icons calls/emails dropped. Since nothing else changed, I simply figured this must be it. I like it, but think it may be too much for clients.
My current website became a design mishmash due to my input ;[. I have reviewed several attorney sites that I like and one of the key features besides the proverbial contact form is "reasons to chose us".
I think these should hit the viewer quickly.
1. Results - Can open to a page with case results
2. Experience -
3. Service - 24/7...etc
4. "We Win or It's Free' - see this page.
5. Phone number, email address and icon to text
I think the above information should all load on the top 1/2 of the page so the viewer see it immediately with a clear "call to action".
On the part of the page that has to be scrolled down, the text I have must be included for SEO and the blog entries must show at least the first 100 words (Can't be a small box). Another issue that I have is a lot of text which needs to be broken up with pictures or other things - looks plain.
II. Inner Page - should convey the same information and frame it as my current innerpages.