The site is an ecommerce site and so the number 1 priority of the site is to sell products to people all over the world in different languages.
This project is a little unusual because we have just purchased a new graphic design from a template company. We love the design, but need an amazing designer to modify the design for our exact specifications.
A lot of time and research has been put into creating a schematic for the homepage and a few other pages.
Your job will be to COMBINE and EXTEND the look and feel of the purchased template/design with the functionality that is specified in the schematics we have developed.
For example --
The TEMPLATE DESIGN does not have a long set of links or logos at the bottom of the design. But our SCHEMATICS DIAGRAM does include a set of many links and logos at the very bottom of the page. Your challenge will be to incorporate the links and logos and their functionality into the design, while keeping the look and feel consistent, beautiful and uncluttered. Great design + great functionality = great ecommerce sales (we hope!).
Another example --
The TEMPLATE DESIGN is for an ecommerce store that sells LINGERIE. Our Store sells Rhythmic Gymnastics Equipment. Part of your challenge will be to keep and enhance the beauty of the design while incorporating rhythmic gymnastic equipment - instead of lingerie!
Here are a few priorities --
1. Simple, simple, simple design with extremely good usability, lots of whitespace, easy, intuitive navigation, and amazing images of gymnasts and products. (All gymnast and product images will be provided).
2. The site text is automatically computer translated into dozens of languages. So to ensure this works properly through the site ALL graphics with text/fonts must appear as text using css or html (not inside a graphic).
3. Product selection is VERY visual, so a major priority of the site is to show off images of products and gymnasts using them. So images should be LARGE and beautiful.
For information on what should be included in the homepage and all other direction please download the attached files.