The Australian Parachute Federation is the national governing body for skydiving in Australia, responsible for the sport's protection, promotion and development. We are a non-for-profit member organisation that looks after commercial drop zones and skydivers. We are not a drop zone and we don't do the jumping ourselves.
As part of the APF's commitment to sport development, a new APF promotional website "http://www.learn2skydive.com.au" has been scheduled for construction. The purpose of this website will be to market the skydiving experience to members of the non-skydiving community by creating an image of skydiving that is exciting, accessible, fun and community-oriented - how it really is!
The aim is to increase the number of individuals participating in tandem skydives, AFF/TAF/SL courses and beyond the A-licence stage (the first certificate of achievement that allows a skydiver to jump solo). By bridging the awareness gap that the community at large has with respect to sport and commercial skydiving, and providing content that incentivises involvement, we believe the new website will help to increase membership numbers for the benefit of the Federation.
The new website will have a completely new look and feel to the existing APF website and is envisaged to incorporate multimedia content, including video footage and flash animation, high resolution photos and music. It is envisaged to be a vibrant, exciting information hub and the first port of all for all who are interested in learning to skydive.
N.B. Currently we do have a website (http://www.apf.asn.au) but it caters to the needs of our sports members - those individuals who have already completed their solo skydiving training and become "experienced" jumpers (100+ jumps). The content is quite dry and intimidating for the regular person on the street who doesn't know much about skydiving or how to get involved but who might be interested in taking it up if prompted in the right direction; as well as those skydivers who are very new to the sport (under 100 jumps) and need to be constantly motivated to continue with it (which is the audience the new website will be designed to capture).