Collected Spirit is boxing’s answer to athleisure. It combines Tracksmith’s intense commitment to the sport with Lulu Lemon’s day-to-day versatility.
Collected Spirit celebrates the fighter as the front-man for his/her corner. It acknowledges the unique and supernatural will (or strong, collected spirit) that’s required for a fighter to step into the ring, while rejecting the idea that the people behind them are bystanders without an equal and vested interest in the outcome of the fight.
The corner is all-encompassing. Officially, it includes the trainer and cutman. More broadly, it includes every sparring partner, family member, and friend that prepares a fighter for battle.
The target audience, explicitly, is competitive boxers. Boxing gym goers who are serious about competing, oftentimes with olympic or professional aspirations. Our goal is to be an authentic boxing brand. Implicitly however, our target is everyone else in the gym. The young city-living professional who uses boxing to work out, feel tough, or participate in the sport's rich history.
Our products, for now, will be athletic apparel and boxing hand wraps.