Voici comment Emory Ronald a commencé son expérience pack logo & réseaux sociaux
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By Land was created to help take the guesswork out of backbacking. I have a saying that By Land "promotes a better backcountry experience." This is done through sifting through the crap and being open and transparent about how to have a better experienced while backpacking or hunting. This could be mentally, physically, or through the gear you bring with you.
By Land is NOT just a backpacking focused brand nor is it focused only on hunting. I want to bridge the gap between the two industries by showing how they can both benefit from each other. I'm building a brand that is there to help people who travel the backcountry away from roads.
My target audience is the backpacker, adventurer, hunter, and whoever else tosses home on their backs for few days at a time. I do not sell products, I provide honest and sincere information to my audience about how to improve their experiences outdoors.
Requires a strong icon. NO MOUNTAINS
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Inspiration de design
The name By Land was taken from the journals of Lewis and Clark. They led an expedition through the US to the Pacific Ocean and traveled via river and land. One one occasion, Clark writes "traveled 25 miles by land today." That was my inspiration for this brand. We may do various hobbies in the mountains but we all have one thing in common. We travel By Land to seek our adventures.
Please no mountain logos. I want to be neutral yet focused on my audience. I'd like it to be flexible and maybe that simply means just text, but I would like to have an icon to go with it that could stand alone.
Lewis carried with him a pike throughout the expedition. I like the idea of incorporating this into the logo somehow if it works.
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