The design brief was to create a logo for an online Christian ministry utilising red and grey as possible colour suggestions.
I approached the design using a bold, uppercase, sans serif font and built the rest of the design around that.
The cross was inserted 'behind' the name to create a sense of depth and roots were added to enhance the concept of the name 'deeper'.
The sub heading was then placed neatly under the name to complete the composition and the whole design finished with a distressed style to evoke feelings of age and maturity.