Calyx Clarity is a technology startup that provides insights into companies code and software development. Keeping their brief in mind, I've tried to create a modern and adaptable logo for the brand.
The "Calyx" typeface is original and tailored specifically for this project.
The rounded shapes create a connection with users and evoke a sense of nature associated with the brand's name, while also reflecting its tech-focused identity. The symbol further reinforces this message, drawing inspiration from the calyx of a flower.

*the brand's name was changed during the final phase of the contest. This concept is available, message me if you're interested.