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At the heart of the logo, a woman's silhouette merges with the trunk of a coffee tree, symbolizing the goddess of the harvest and underscoring the brand's homage to the origins of coffee. Encased within a medallion, the design signifies the completeness and the cyclical journey from seed to cup.

The simplicity of the black and white palette highlights the brand's classic and timeless appeal, while the versatility of the logo is demonstrated through its adaptability to various background colors, ensuring consistent brand identity across diverse applications.