1-1 Project design for a software developer whose surname 'hager' was already used as a domain so he changed the 'h' to an 'n' and used the word 'nager' instead.
'Nager' translates to rodent in German so a mascot of a cool beaver wearing sunglasses seemed appropriate to help explain the story of the name change by suggesting the ‘h’ has been bitten by the beaver to create an ‘n’.