A good design is one that is simple and strategic at the same time, for this logo my inspiration was an elegant and minimalist design to communicate professionalism and quality. The type is minimalist but with a strong voice, and it is combined with an icon that represents the movement of tomorrow, that everything is changing all the time and AVRIAN is always up to date with art trends. The icon also represents the letters of the word AVRIAN because the letters "A", "V" and "I" are present in an abstract way. This strong element is important because it can be replicated throughout the behavior of the brand and be present as a strong representative in social media and print. This logo design will definitely impact the entire audience due to its simple and strong presence.