Little Tomato is a mobile wood fired oven, serving fast, farm fresh, artisanal, pizzas made in an Italian brick oven. The client was looking for the feel of old world meets urban core, bringing the farm to the city. In designing this logo, I wanted to create something that conveys adventure and a youthful feel, merging a retro atmosphere with a modern, minimalistic, contemporary esthetic. I used strong lines and subtle details to obtain simplicity through stylization, using the tomato as the central imagistic piece and giving it a brick-like pattern, referencing the oven along with the general cut circle shape of the tomato. I used the wood fire as a supplementary reference to the oven and as a binding element, bringing together text and image in a coherent composition, in a unitary whole.