This is an annual conference that will be held in La Jolla, CA. For each conference we like to incorporate something from the location in the logo. Logos from previous La Jolla, CA conferences featured elements such as: ocean waves, dolphin, sun beams, and the California Republic bear.
The logo will appear on event communication, signage, laminated badges, .ppt slides, etc. The logo and its colors should look crisp and clean in print, digital, signage and projected onto a large screen.
While our industry is education we want to avoid a child-ish or elementary vibe. Conference attendees are sophisticated professionals.