This is a brand new product, so we are looking for packaging that will
cause people to see it on a shelf and think "that looks cool - I
wonder what it does." Then they'll pick it up and find out! The
VivoFit pic uploaded below provides a general idea of the type of
packaging we're thinking but open to your ideas.
Also - one of the designers requested an .ai format of the logo so
they could adjust colors, etc. It's attached below.
WORDING FOR BACK OF BOX (this will be tweaked in future, but will be a
good starting point for the design) AS FOLLOWS:
Every serious triathlete knows the single most effective way to
enhance results on the bike is to consistently utilize the aero
position. In spite of this knowledge, just over 50% of triathletes
maintain an aero position at any given time... until now.
The AEROBAR EDGE has been called "the most valuable training tool
since the power meter" and it's easy to see why. For the first time,
you can now get an accurate assessment of your own aerobar tendencies
both today and over time. The AEROBAR EDGE is simple to set up and
use, taking less than 5 minutes and requiring no additional equipment.
Once in place, you can utilize it along with your current devices to
*Heart Rate, Cadence, Power and Speed in the Aero position vs.
*Percent of Ride and Total Time in Aero position during your favorite
*Your personal Aero tendencies, including when you come out of aero
(based on incline, total time and more)
*Race Aeronalysis for both you and your Coach to determine what
training strategies will allow you to improve performance over time
*Seasonal Aeronalysis allows you to view improvements from early
season to race season
*Return to activity - whether from an injury or an off-season layoff,
the AEROBAR EDGE allows you to monitor a step by step plan to increase
your time in Aero while minimizing neck, shoulder and back pain
*Bike Fitting Benefits - one of the most valuable aspects to a
professional bikefit is the ability to spend more time in aero while
putting out more power. The AEROBAR EDGE allows you to see these
benefits objectively and immediately
If you're looking to improve your triathlon race results, the AEROBAR
EDGE is the catalyst you're seeking!