Avoid whites on label if possible. Wine destined for the on-consumption restaurant market. The majority of their restaurants are London based, white tablecloths – high end, sophisticated guests.
Some similarities between Benguela Cove estate label and 2nd label. They should relate or look like they’re from the same stable/brand. (please other Benguela Cove labels attached)
It needs to be minimalist, uncluttered but sophisticated.
Google search ‘Benguela Cove + Manor’ to get an idea of the Manor, the surroundings and lifestyle. The design should be resonate with this opulence and beauty of the natural surroundings.
We do not want to illustrate pictures as such on the label, but need to produce a product that will look classical and timeless. Clarity of the brand name is key so that it is easily recognisable across across the portfolio.
If wanting to use the house in the design, it must be subtle, maybe just like a silhouette of the Manor in silver & blue lines. See http://www.almenkerk.co.za/wines.aspx design as n guideline.
The estate name Benguela Cove must feature prominently on the bottle
Walker Bay - our wine region must also feature prominently.
We need the name: ie Sauvignon Blanc and Classic Red
Add the following strap line: Cool Climate
Please do not use any logo’s containing ‘BC’. We’re more looking towards a ‘image type’ logo.
Maybe something nautical like a anchor, sailers knot, compass, lighthouse or boat steering wheel See https://twitter.com/logosporn?lang=en for ideas.
The wines are bottled already, so please stick to using these bottle shapes and screw cap colour/designs in the mock ups
White wine in Burgundy shape bottle. Brown glass with white cap (Please see image attached)
Red wine in Claret shape bottle. Green glass with gun metal/grey cap. (Please see image attached)
Also see photo’s attached showing cap designs and logo’s on top of the caps. Look at having have a neck labels going over the cap to cover the old logo’s.
Designs we liked:
Mahi - http://mahiwine.co.nz/our-wines/cha…hardonnay/