Update: please see the following two links to images that capture the "feel" we are looking for as a very general guideline, note of course that we want a bright lime or flurogreen, not the yellow or arange you see here:
Update: Just a quick update for you as I have received some designs and I think designers are taking my ideas too literally and have come up with some average designs. as mentioned these are just some general guidelines and ideas but I am no design expert so feel free to go nuts with your own designs utilising the colours mentioned or by all means feel free to try what I described but it isn't essential.
The goal is Vibrant and Clean using my bright green and black. Other colours are optional but dont over do it as it still needs to be a very clean feel.
I am looking to re design the labels for my range of products.
I want a clean vibrant stand out product.
Ideally I would like designers to submit two designs (or more) one follow what I have in mind and one being as creative as you like and doing your own.
I will supply 2 base images (tub/bottle) as these product will be supplied in a 300ml PET bottle and a jar. There is a number of variations (eg different flavours and product types) but they will follow the same design, just a flavour or product name change.
The winning designer should be prepared to make adjustments for each flavour/product name once design is selected.
At this stage I do not require instructions or nutritional panels you may wish to include these details and if so please find them attached as the "current label", although my prioity is design look and feel.
Please see attached container 1 "bottle" and container 2 "Outstrip jar"
Below is the idea I have in mind that I would like you to try and work with and then please feel free to do a design at your own will.
Main two colours will be black and green, please see attached example of the feel I am looking for: "label1" and "label2", I would like something that looks like this but with my colours and logo of course, ajustments here and there to make it better are fine.
You will see attached my current product label, dont worry too much about the details on the label but I would like to use the same font (very similar) for the product name OUTSTRIP and under that "extreme thermogenic" as per current label.
I would also like to use a similar flavour "swish" at the base of each product with the flavour written over the top (as per current label), not essential I just kind of like it.
You will see attached a "sketch" for a general guideline of what "I think" I am looking for, now keep in mind I am no designer and this is VERY rough but hopefully will give you a genral idea of what I am looking for.
For the bottle these are single serves and not sold in the same locations as the tubs so a slight difference is fine but please keep the same theme.
I think i would like to go with Matte but VERY bright green, like the attached yellow sample but in green of course, and a matte black to match.
For the bottle please make the lid the same bright geeen as the main content of the label, providing a version with a black lid would be a bonus to compare.
I would like a black base and black top part (not 100% essential but just my thinking), Maybe include my "icon" in green at the top centre over the black. Please feel free to adjust the colour of logo and icon (if used) to match the project.
"Outlast Nutrition" logo changed to black and used at the top of the green section (please remove "when failure is not an option")
Centre should be the name of the product "OUTSTRIP" large, black, would like to use the same or similar font to attached label.
Under the name will be "extreme therogenic" as per current label. and possibly below that the same 3 points (Increase metabolic rate, thermogenic blend, herbal diuretic).
Flavour should be at the base in the black section.
Please note there is NO need to use the Australian flag or 110% logo. The current label is only here to show you the name of the product.
On the base to the right of the flavour please put 300g and on the left hand side "60 serves" other details can be included later (JAR ONLY), bottle will be "single serve" and "5g".
For the Jar please follow the same theme but there is no need to use the "icon". I have seen some great designs on here and the feel of the yellow labels attached should give an idea.
I am unsure on the jars if I will use a full wrap style packaging or just a label, ill leave this with you, the bottles will be full wrap. I may also consider using a see through green pet jar but these are hard to come by in Australia. Lid colour options may even vary too, although I am thinking black, green might work, maybe even silver if it all fits together with your theme.
Again note this is just a rough guidline and I am no designer so feel free to be creative but it would be great to see an option following this general information and even better if you can submit some outstanding versions of your own, the more you can show me you can do the more likely we are to complete this project together and of course future projects.
Hopefully the above is enough for some great entries and the winner will then be selected to dial in the details and also be considered to do future design work for my company.
Please feel free to contact me to ask questions or get more details.