We want a label that conveys PETVITALIX as a premium brand with a natural and somewhat sophisticated message. The look and feel of the label should be consistent with the logo.
• The label dimensions are 7.875 x 3.0 inches (see attached template file ‘labeltemplate.ai’ and ‘labeltamplate.pdf’)
• We will need a 1/16" bleed on each side. (The image size should be 1/16 of an inch larger each side).
• That brings the total image size to: 8.000 x 3.125 inches, however during the labeling process they will remove the 1/16" border so for the purpose of layout please use the 7.875x3.0 dimensions stated above. Absolutely no artwork (text, logos) beyond the line 7.750x2.875 inches.
***We are looking for a Premium Logo and Premium Label for our Premium Product RANGE*** (We want this label to lend itself to a range of similar products!) Label needs to look and feel like it is superior to its competitors. Make the Logo and Label unique!
LOGO DESIGN DESCRIPTION (PETVITALIX LOGO):
1. Please note that the PETVITALIX logo in the file 'logoideas.pdf' is just a rough sketch of an idea we had. Please change it as you see fit and be creative, colors can also be changed. Maybe a tagline with ‘BEST FRIENDS HEALTH’ (see 'label-description.pdf’)
2. PETVITALIX (‘PET’ stands for Pets and ‘VITALIX’ stands for Vitality).
3. We are targeting especially dogs and cats of any size, age and breed.
4. Please try color options such as blues, greens or grays possibly several tones of one color; ATTENTION: we prefer lighter color tones. Other color suggestions are welcome.
5. We’ve attached several ‘inspirational’ logos for style reference (logoideas.pdf).
6. Symbol/icon suggestions can be part of the logo.
LABEL DESIGN DESCRIPTION:
1. The 'MOBILITY CARE PLUS’ ADVANCED HIP & JOINT SUPPORT FORMULA’ dog supplement is being featured under PETVITALIX.
2. Especially we like an eye-catching label, it needs to look and feel like it is superior and different to the numerous pet supplement competitors. Make a label for a premium product!
3. New Logo (see above LOGO DESIGN DESCRIPTION) must be used.
4. Product name should be prominent and eye-catching.
5. We prefer either a unique image of a dog (Labrador breed) or a pair of dogs (Labrador and Jack Russell Terrier) or a unique silhouette of a dog (or a pair of dogs) (further products will be for cats and horses) (see attached file silhouettes.pdf). The image/picture must represent agility, activity, healthy, happy, playing, laughing dog with a stick or a ball. We prefer a Labrador breed as image or silhouette!
6. Bottle color is white. Bottle cap is yellow (see file bottle-size.jpg) or white.
7. Bottle size is identical to this (see attached file bottle-size.jpg). Bottle size: diameter 3.2 inches, height 5.9 inches.
8. We particularly like a color scheme fitting the new created PETVITALIX logo and should fit a bottle with a yellow cap.
9. We want this label to lend itself to additional products. We would like to be able to use the same branding on further labels and change the product and color. The other products would be also in the pet supplement market (for dogs, cats and horses). The goal will be for the products to all look like they are from the same line but be easily distinguished from each other - Please include an identifier such as a color bar/icon to tie back to the product.
Here are the details that should be added to the FRONT of the label (in addition to the PETVITALIX logo): see attached file: 'label-description.pdf'