My target audience is dog-owners with a sense of humor. This is a start-up company.
I want a design with a with a wink-wink attitude in the design. This product is almost entirely marketing based, so the design really has to make someone chuckle, or think "no way!" or "that's hilarious!"
I need one product design that can more or less be altered or adjusted for 4 products. The design can be basically the same for all, just with name changes or variations based on product.
All design should be professional, yet humorous and light-hearted. I am NOT trying to be dirty, gross, or inappropriate. It's a joke. A kinda crude joke, but a joke nonethess. A wink-wink kind of joke. This stuff writes itself, so it's just funny like that.
Design should be able to be in a regular dog store, it should not be too "over the top". Yet at the same time, I'm obviously making a joke here, so that's the challenge for the designer - good luck with that.
Even though I am using "Fo' Shizzle" I am not looking for a Rasta or Snoop Dogg or rap music design exactly. If you want to play with elements of that, that's OK, I just don't want it to look too stereotypical, and I certainly don't want some kind of racist parody. So please don't go there. At the same time, if your design is great, I'm sending this to Snoop for sure, so it should appeal to him as well!
Company Name: Fo' Shizzle My Pizzle: Bully Sticks Your Bitch Will Love
2 initial products are:
(1) Braids Your Bitch Will Love (three pizzles braided together)
(2) Give Your Dog A Bone(r) (dried pizzle in shape of bone)
Besides name of product, I am playing with the idea of having on the front packaging something to the effect of "pizzle= bully stick = aka, penis of an animal," so people get the joke immediately. I have found that some know that pizzle/bully sticks are penis, but there are also many who don't know that even though they buy Bully Sticks for their dogs. Products usually just say on ingredients that it is "Pizzle" but no one knows what that is exactly (unless you get curious and google like I did!)
An example of a similar product (and about the same size label) is found here: http://www.amazon.com/Redbarn-7-Inc
It should appeal to both women and men.
The main joke is that either people know it is a penis and try not to think about it. Companies hide the fact that it is made from a dried penis. Instead of going with the hilarity of that, they try to ignore it. Some dog owners don't know that Bully Sticks are penises. I'm looking for people who get a joke. It's a niche of the larger bully stick market.
On the front it should say "Bully Stick" somewhere noticeable since lots of people recognize a Bully Stick as a valuable good product, and pet stores devote a good chunk of space to Bully Sticks, so people are looking for them.
This will mainly be sold online to start, so it should look good on a screen.
Dimensions to start with:
But whole label would be 5.5" x 5" because it will be printed on cardboard and folded.
FRONT OF LABEL
(title of product) Fo’ Shizzle My Pizzle
(subtitle of product) Dog Treats Your Bitch Will Love
Long Lasting Bully Stick
All natural and fully digestible.*
Ingredients: 100% Bull Pizzle, aka Bull Penis.
NET WT 0.0 oz (00 g)
BACK OF LABEL
Fo’ Shizzle My Pizzle is a tongue-in-cheek dog treat company based on the little known fact that Bully Sticks are made from the penis of an animal.
On the upside, Pizzle is a a one-ingredient, all natural, healthy alternative to rawhide. It is fully digestible, 100% protein, and rich in vitamins, calcium and magnesium. Your Bitch will be begging for more. Fo’ Shizzle My Pizzle!
Space for bar code
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 14px; line-height: 1.4; font-family: inherit; text-align: left; vertical-align: baseline; color: rgb(97, 107, 128); ">Should have on back:Ingredients: 100% Bull Penis, aka Bull Pizzle.
*This is a dog chew. It is not for human consumption. Dogs should always be supervised during chewing. Always provide fresh drinking water for your pet.
Fo’ Shizzle My Pizzle, Inc.
555 Address Dr.
San Diego, CA 55555-5555