PLEASE READ THIS BRIEF COMPLETELY BEFORE BEGINNING THE PROJECT.
Hello, all you talented 99design.com designers! We have an exciting sports related product that needs your creative touch. We are creating sports pennants like the ones you can purchase to cheer for or support your favorite sports team or player. (Google the term “sports pennants” to see images of what we’re talking about.)
Most of the pennants you’ll see on Google are horizontal. However, we’d like to see most of the designs in the vertical format. If you come up with a great horizontal version, that’s fine too—we’ll consider it.
Our pennants will be templates whereby photos of players, first name, last name, team logos, and colors can be changed out.
The pennants are larger in size, so please create your file in Adobe InDesign at 12” x 27”. Please use the attached PDF so you can get the correct dimensions. Designs not following the specified template will be asked to conform or we cannot consider it for our use. Please create a 1/8” bleed on all files as well.
If using InDesign is a big problem—maybe you’re an Illustrator guru instead—please contact us. We’d love the file to be in InDesign, but we may have to allow Illustrator files.
This is a sports related product, so please consider designs that would fit well within the industry, and that people would like. You’ve possibly seen similar items displayed in profesional stadiums and arenas.
Think ESPN SportsCenter graphics or other sports shows (ESPN Baseball Tonight, Fox Sports) for inspiration. Watch for gradients, textures, graphic elements, and shapes. Pay particular attention to the patterns and colors behind the type. There aren’t type tricks or effects, the cool stuff is happening behind it. I will also list a bunch of sports related websites at the bottom of this brief that you might want to visit to get a feel for some of the things we’re looking for.
There are also many great print publications that have terrific graphic treatments, designs and typography to consider. Sports Illustrated and ESPN the magazine are really good right now.
Consider textures: metal screen, mesh pattern, fence, concrete, rough textures, chipped paint, rusty surface, old wood, grass, dirt, wall, fence, stadium lights, stitches on a baseball, the bumps or laces on a football. Other surfaces: brushed aluminum, steel, chrome (the “wet look”), black on black. Think of shapes from sports: lines, dashes, circles, dots, diamond, etc.
Please don’t just copy what you see at the websites, shows, and publications I’ve referenced. Use your own amazing creativity to deliver a fresh take on this traditional product.
• Please create your files in Adobe InDesign (preferred application) or Illustrator.
• Each design should be 12” x 27”. Use the attached PDF for exact sizing.
• Include a 1/8” (.125”) bleed on all sides.
• Do not put type, color or anything in the top 1-1/2” (1.5”) of each design. See PDF.
• Design each product with Primary and Secondary colors (2)—like many sports teams (red/white, blue/gold, green/silver, etc.).
• Provide an area for first name, last name and uniform number.
• Start your concepts with baseball as the main sport, but don’t limit yourself. Think of these pennants for football, soccer, lacrosse, etc.
• Design pennants so that a player photo can be placed without any Photoshop adjustment.
• Do not skew the type so it goes down into the point of the pennant.
• If you’d like to design with a low resolution background image, search thinkstock.com so we can purchase the high resolution image if your design is selected.
• If you use an image of your own, you should include it in the final files, if your design is selected.
• Consider all types of player photos: action, portraits, etc.
• Consider using black PNG files so you can change opacity and easily swap out colors.
SITES TO REFERENCE:
If you have any questions or comments, please feel free to contact us. We are happy to interact with you. We will also give regular feedback to designs.