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ITU World Triathlon Abu Dhabi
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2018 is the 4th year that Abu Dhabi will host the season-opening race of the World Triathlon Series – the ITU World Triathlon Abu Dhabi. This is the highest level of Olympic level triathlon (Swim, bike, run) racing for professional triathletes. It is the first race on the series, which is 11 races long.
In addition to the professional race, there is a amateur triathlon that happens on the same course and the same weekend (but not at the same time). It gives amateur triathletes the chance to feel like one of the world's best athletes, AND the chance to watch the world's best race after their own race.
Qu'est-ce qui vous inspire et comment imaginez-vous le design de votre entreprise?
I am looking for a creative direction for the advertising campaign. We have a logo and brand guidelines - but each year we create a new look & feel for the advertising campaign. The look and feel will be rolled out across:
- Print ads
- Digital ads
- Social media
- Event branding
I am looking for a designer to create the look and feel inline with the brand positioning: Get THAT Feeling.
This is in reference to the incredible feeling an amateur athlete gets when they cross the finish line of a triathlon.
There are 3 USPs:
1. the triathlon is unique because it takes place on Yas Island, and partly on the Formula 1 track
2. the look and feel needs to appeal to serious triathletes, but also to first-timers who are looking to take on a new challenge
3. this triathlon is the pinnacle of global triathlon. It is unmatched in the region - its the only chance to race on the same course as world champions and to watch them race
Please note I have attached images - I am open to designs that use event imagery or illustration.
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