It has to be appealing, tidy/clean and the look must be very professional.
People need to be assured that they get exactly what they want when they decide to hire me. Thoughts must be: „this guy is not a bullshitter, he’s the real deal and he seems like a nice guy I want to spend time with as well. ☺
It has to appeal to females and males, of age ranges between 20-50.
It has to convince people that even just looking at my homepage was the right decision. Adjectives could be: secure, professional, experienced, results-driven, innovative but at the same time it must convey that everything I do is about the customer and what they want.
I'm a huge fan of infographics, so maybe there's a way to explain my services in form of graphs rather than pictures or text-only?!
On a personal note: As I have a tendency to make jokes like Chandler Bing from Friends, I also want to show people that it can be a lot of fun to work with me, so that should come across on the website. So, some sort of playfulness or humour would be awesome.
I'm open for any color-scheme. In addition, I'd like to have some "action pics" of me coaching, as well as a nice headshot.
I want a "one pager" website. I don't know how this would work though, if I also have "shop" and a "members area" subpages.
"Less is more". I don't want the site to be too text-based.
The site has to be completely responsive to any format (iphone, ipad, etc)
Visitors of the website must find what they’re looking for easily and quickly. Nothing too complex.
I use infusionsoft, so an implementation of that must be possible as well.
A bilingual website would be great, as I have clients and teams from all around the world. Maybe little flag somewhere to switch between a German and English version of the website?! But maybe this "clone" can be easily done by myself within jimdo and doesn't have to happen here...:-)