A 'SportUp' is a game of social sport that players can RSVP to online whenever they feel like it.
We currently have SportUps for Touch Rugby, Soccer, Netball, Dodgeball, Ultimate Frisbee and more.
Our aim is to have 1,000 SportUps happening each week in Australia.
Objectives: We are looking to raise awareness about our way of playing sport and increase the number of players we have.
Vision: We want to become the place people go for social sport so we need a fun and friendly design.
Target Market: Our primary demographic is young professionals looking to have fun and meet new friends by playing sport.
Young urban professionals aged 20-30 working in the cityActive and sportyBoth male and femaleLooking to meet new friends and play sport after work
Use: The logo design will be used on our shirts so it should be something a 24 year old will wear proudly on their shirts. It will also be used on our website so should stand out when small for example in an app store.
Competition: Indoor Sport leagues are our main competition. They require you to sign up for a whole season but with us you can RSVP online whenever you feel like a game. Our competitors often play competitively but we specialise in having fun playing socially.
Project Voice: Our voice should be open and friendly to new players with a relaxed side that lets players have fun. It should be simple for people to see what we do and why we do it. The design should immediately give off a friendly and active personality on first glance.
Color Preference: Primary preference is blue with yellow and white highlights as secondary. These colours are chilled out and professional and match our Australian attitude to sports.
Other Logos: I like the Apple logo as it is simple but different from what all the other computer companies at the time were like.
Key Words: Fun, Friendly, Active, Simple, New, Pressure Free, Exciting, Young, Sporty, Sociable, Meet new people, Flexible,