We like to communicate to the people that this gym is for both guys and girls, and walk away from the stamp it had before being a "bodybuilder gym" – but still try to keep it ordinary gym, i.e. little bit rougher that an aerobic studio. Its muscle and fitness is the main thing. The age of the audience is between 25 - 40 years old. We like a logo that is sophisticated and luxurious, but still simple. The whole name of the gym is not a must - please the the example styles we selected for design inspiration.
I've now uploaded examples of what we are looking for. I know it is hard to make a logo design when you don’t get much feedback. The reason for that is that I’ve not found the one I’m looking for 100%. The only thing we have pitched that we want to see variation of is logos containing:
- Logos that includes half circles and variations of this. I know there are several ways to form a circle so was hoping to see some different approaches here.
- Logos where the name “UNO….” is a part of the logo itself
- But also logos where the name UNO is NOT part of the logo/symbol but where a symbol/figure/shape is designed, and the gym name comes under/on the side of the symbol/figure. This way we can remove the name in the future and people will still recognize the logo. I uploaded some examples to show what I‘m trying to describe here.
- Try different fonts/letters, and the name “UNO….” one the side of the logo and one where the name is beneath the logo/symbol.
There are not much more I can give you of solid information, so please just take a look at the new logos I’ve uploaded. Here you will see the styles we are looking for, and described in point no. 3. This is want we are looking for, simple symbol/logo.
Hopefully this made it all clearer. I’ll try to give feedback as much as possible on the ones I what to work further with.