Evidently, the show title underEXPOSED is multi-layered however the
primary component is PHOTOGRAPHY and OUTDOOR
ADVENTURE SPORTS as well as CANADIAN ABORIGINAL HERITAGE.
“underExposed” is an adrenaline packed, 13 episode HD TV series on the Aboriginal Peoples Television Network, featuring Mason Mashon and Tannis Baradziej, two emerging Aboriginal action sport photojournalists.
The show centres around outdoor adventure sports including surfing, mountain biking, mountain climbing, snowboarding, skiing, skateboarding, etc. Mason and Tannis will document (and potentially participate in) these sports in each episode (through words and photography) all while exploring their aboriginal ancestry. They will then attempt to sell their written stories and photographs to publications.
The show will have a 20% aboriginal language component.
Target Audience: The primary audience is 12-17 and secondary audience is 18-35. They will likely have a strong interest in or passion for outdoor adventure sports.