we are the oldest surfshop in Germany with a history over 45 years in the boardsports industry. As the focus off our engagement shifts away from the shop base business to a pure online player we are looking for a redesign of our brand.
We supply our customers with all kind of watersport equipment and also in the winter with snowboards and gear.
Our focus is wide spread as our current main focus is on SUP Boards and the market is not the hyper athlete but the every day family. And this also defines our main target group. The outdoor active average person interested in watersport activity or snowboarding (frozen water at least ;))
Our customer reach from 12 to 80 (80 are the windsurfing end, as windsurfing only attracts older people) but in general its a standard bell curve with median at 40.
As we are selling mostly hardware (boards, kites etc) the everage purchase price is most likely about 800-1000€. So only high value items not cheap gear.
We are really proud of our customer service and fight 24/7 for their customer experience with a 360° approach. E.g. we have an own repair shop where we repair surfboards, windsurfboards etc.