This logo will be used initially on our website, packaging and in magazine advertisements.
This will target young (teen to 20's), mainly male but also female active, hip, surfers, snowboarders, wakeboarders and skateboarders.
Work with the "Twisted" function of these racks but not too much on the dark side of twisted.
These racks are small, solid wood, beautifully made and will also be the cheapest racks on the market.
Even though they will sell to all boarders, an emphasis will be selling in the surfing market.
I have included contemporary surf logos to give you an idea of whats out there.