Overview of the Brand:
- G/LDD is a Surf Brand. G/LDD is surf brand specializing in performance surf and lifestyle surf clothing for men and women.
- G/LDD is an abbreviation for the word Gilded.
- Gilded means to be lightly coated in Gold or precious metals.
- This Surf Brand’s inspiration and inception draws from the beauty, lifestyle, and energy of The Pacific coastline of Costa Rica, More specifically Playa Guiones, Costa Rica.
- G/LDD will be a Minimalist Inspired Surf Brand (Similar to: Vissla, RVCA, & Captain Fin)
♣ Simple yet sharp and appealing designs
♣ When graphics are used, they will be used so that they are not overwhelming, they will look artistic and well crafted.
o Surf inspired graphics
o Ocean inspired graphics
o Beach inspired graphics
o Jungle inspired graphics
o Landscape (topography) style graphics
o Jungle Animal inspired graphics (iguana, monkey)
- G/LDD will be primarily sold in The Americas to English and Spanish speaking surfers.