LXR is the short version of "Elixir" which means in our case a liquid/drinkable concentrate of high potent ingredients.
LXR is a company based in Switzerland which creates supplements for athletes and people which are focused on being successful and need high concentrated supplements with natural ingredients. Our motto is "recover to perform" because the key to success is the right recovery, in this case with our special supplements (concentrated cherry juice for muscle recovery, concentrated green juice for the intestine and so on).
Our Target Customers are:
- Male (70%), Female (30%)
- Age between 25-40 Years old
- Success oriented at work and in Sports
- primarily works in offices (area/industry independent)
- High yearly income
- Residential Urban/City
- Language: German (70%) English (30%)
Our customer behaviors are:
- Focused on a qualitative, balanced and good diet.
- Takes actions to recover faster and reduce stress in the daily live (yoga, stretching, meditation, supplements)
- Dines mainly in trend restaurants
- is motivated to constantly optimize and improve in order to perform.
- Performance oriented in sports: Crossfit, TRX, Weight Lifting, Marathon, Road Bike, Triathlon
- Regularly and conscisously does sport, exercise and takes care to the body.
- High Quality Awareness. Pays attention to sustainable brands with high quality and content around (Apple, RedBull and so on)
- Emphasis on conscious shopping at a special retailer or a special online shop.