Brand:Chinese name:“绿格格”(Meaning:Green Princess),the English name:"greengogo".
A new salad brand from Chinese. Salad is a very important healthy diet, but in the East did not become a popular dining category.”greengogo”, through innovation, to make a salad taste flavors more in line with the East, so that more oriental diners can enjoy a healthy and tasty salad.
In the future, "greengogo" would be a chain restaurant, and the proportion of Internet business will reach half. No matter where the user, can easily get our services. Therefore, when you design , need to consider the program to adapt to a variety of presentation.
"格格(Princess)", the Qing Dynasty emperor or his brother's daughter,in the minds of the Chinese people, is noble, smart, naughty, rebellious, dare the image. The TV play 《My Fair Princess》helps you understand.
Our target group is young people. “绿格格”& "greengogo" hoping to borrow from this image, to build a brand image meaning confident and intelligent, dare to break and dare to action.
Although the semantics does not match, but the "gogo" and "格格" (pronounced Chinese: gege), there is a certain degree of fit with pronunciation. Because, salads are Western-style restaurants, the audience can think“绿格格” is "greengogo" in Chinese translation.
Also, you do not have to worry that you do not understand Chinese. You can think “绿格格” is just a picture or symbol.The tips will help you overcome the language barrier.
We believe that your design is the beginning of our success.