I have an existing logo (attached). I would like to make it more premium, modern, and professional. I tend to like minimalist, simple, and bold but I am also interested in an icon (See the Nordic Lifting Example) and I like the stylized Symbol (see the Under Armour example)
I've also added images of people doing a back squat with a bent barbell on their back. I like that image. So some sort of stylized image in the "Nordic Lifting" type with the character doing the back squat and a slightly bending barbell. Hope that makes sense.
So my thinking is 3 components:
1. Stylized symbol: can be DS, can be a shield image, both, neither, can be something completely different, but some symbol. Thinking Under Armour, Nike Swoosh, Lululemon, Polo, etc etc
2. The name: DashSport I'm open to whatever fonts work, I generally gravitate to all caps (see under armour)
3. An icon/character: Barbell back squat (see nordic lifting for basic example) Also possibly thinking a Sprinter "Dashing". But i was not able to find any examples I liked.
So the name DASHSPORT is a given, and then Symbol and/or Icon.
I am open to a professionals creative designs! Looking to convey sporty, premium, performance, smart, for someone who is maybe beyond their 20's, looking to protect and recover from a still active lifestyle.
***Added some images of current use of logo. Whie we like the current one, obviously we would like to improve this look and achieve a more premium feel to the brand while retaining a sporty vibe***