You've made it to the final round. We love what you've been putting together for us, and also your responsiveness to our requests for edits. Thank you very much for all of this. We would not be this far along without your hard work.
On that point, we've run into a problem. Over the past couple of days we've developed an entirely new brand. After speaking with our customers, marketing experts and designers - we realized that we needed to make a change.
Our new brand is called Strive. It represents the drive in all of us to achieve. As a fitness company, we believe that everyone is reaching for better. Strive will help them get there.
Rather than taking the scientific approach (which was previously HDI) we are now taking the fun / experience approach which we feel will more closely represent our intentions.
We are interested in a fun, emotive way to display Strive as a stand-alone company identity. Creative text is encouraged based on the fun and action based elements of our beliefs. If a symbol fits what you are trying to portray, we are welcome to it.
We're sorry about this last minute change, but we think that you all can make it happen. Thank you for taking your time to encourage the lasting impression of our brand.
Very best regards,