In surfing, a punt is when a surfer gets massive air off a wave. See attachment.
Values associated with Punt Surf: dynamic, innovative, high-performance, adventure, action, awe-inspiring, eye-catching but not obnoxious, unique, ocean and eco-friendly, populist (Quality surf accessories for all),
On our products, we may sometimes only display the word "Punt" or "PUNT", so the word needs to be able to stand on its own. The graphic/logo needs to be able to stand on its own too. Logo/word needs to look great in black/white too.
Logo should be completely original. No clip art. Logos featuring waves are okay, but hard to be original b/c there are so many brand logos with waves in them.
Check out the "Logos I like" attachment. The "Soul Surfers" logo is too busy and girly for PUNT SURF, but I like the O, where the surfer is hanging ten. It would be cool to see that with the letters PUNT, where each/some/one of the letters has some surf inspiration.
I also love the negative spaces in the Spartan helmet/golfer logo and the giraffes/skyline logo.