PULSE Mission Statement:
To uniquely deliver a statistically balanced game of ultimate to all players within the system.
+ Please no "heartbeat". Pretty please. PULSE is not electrically or medically inclined
+ Ultimate frisbee is a hell of a sport, the logo should feel active and/or have some attitude (See Innova, USA Ultimate, Discraft, Daredevil, Utli Village, Five Ultimate, Sky'd, Gaia (now defunct), SPIN, VC Ultimate, AUDL, as they are all in our industry but we want a logo that stands apart from them)
+ the logo should signify balance or parity (no yin/yang's please, but it should incorporate the idea of evenness somehow)
+ A good font goes a long way, but the logo should be able to stand alone
This logo is primarily for the North American market, and covers both genders from 12-50 yrs old, but primarily 17-25. Ultimate frisbee is an intense sport but governed by a spirit of the game that allows each player to be there own referee with a "do no harm" mantra. PULSE is an extension of that spirit which the players carry with them to the field. The statistical balance that we provide through PULSE creates an environment for all players to play to their potential, prevent blowouts, to play with new players and in doing so build the ultimate community. We are funny, funny looking, and love to party. We don't expect much, but demand a lot from our bodies.
Good luck, thank you for reviewing our contest and we look forward to your design!
We love feedback/questions!
A quick clip of what ultimate is about: