New law practice specializing in complex financial litigation. Target audience may be EITHER financial professionals (accountants, bankers, etc.) -OR- consumers. I would like a sleek, elegant design that projects the same level of quality and strength as an old established institution.
Imagine you are a lawyer at a big New York firm who commands $1,000/hr fees. You receive a letter from me, a small-firm lawyer who is 20 years younger than you. Will you mistake my youth for naivte, or will you recognize that this is a serious matter?
Imagine you are a consumer who is looking for someone to sue his bank for unfair overdraft fees. You find my website on the internet. Will you fear that a small law practice doesn't have the capacity to fight the banks? Or will you recognize that the legal industry is changing, and you should hire the tenacious young lawyer?
Imagine you run a mid-sized family business. You have a few stockholders, but you are no conglomerate. A Fortune 500 company cheats you out of a small fortune, becuase it thinks it can get away with it. You need a lawyer who is practiced in financial litigation, but you can't afford $1,000/hour. What will make you feel like you are not sacrificing quality for affordability?
My stationery and logo should look sharp in color and in grayscale.