This will be a racing team and we want it to look like a sports team logo with a bit of the cartoon-like style you see in the pro sports team logos.
The team will be called Philadelphia United Cycling Team. The logo and brand is Philadelphia United. The text "Cycling Team" does not need to be in all versions of the logo. When "Cycling Team" is used, it should be the subtext of the PHILADELPHIA UNITED main words. It would be cool to have one version as "Philly United".
The main influence for the logo is the "Join, or Die" flag created by Ben Franklin (file of the flag attached). We want to incorporate the segmented snake into it if possible, and still be able to imply speed and cycling somehow. One creative was to segment the snake into the five Philadelphia counties: Philadelphia, Bucks, Chester, Delaware, Montgomery.
I'm open to ideas if there is a subtler way to incorporate the snake, too. Looking for creative concepts!
I really like the "Phila Unite" logo used for the Philadelphia 76ers (file attached) where the snake weaves in and out of the liberty bell. It would be cool to do something like that but incorporate a cycling symbol of some kind. We want the colors to be red, black, and white.
Feel free to take this in a different direction from the Phila Unite logo if you have a better idea.