PAWFECT—multipurpose eco-friendly pet wipes made for both dogs and cats. The name “Pawfect” originates from the word “perfect”. We aspire to be the perfect pet wipes in the market. Pawfect is a pet wipes brand that is safe, reliable, and high quality. The wipes can be used to clean the pet’s eyes, face, paws, and body. The product is formulated with safe ingredients and contains no harsh chemicals that will harm the pet. Our target group are pet owners who focus on the benefits of the products, rather than the price.
We are looking for a logo that is fun, unique, and versatile in different types of packaging (pouch with lid, canister). Since the wipes are meant for both dogs and cats, we are looking for a logo that will reflect that. The logo must be neutral, not leading towards specifically to one animal. In fact, the logo doesn’t even have to contain a dog and cat. The goal here is, with one glance, consumers should be able to understand that the brand represents a pet product. Colors that we are looking at are blue and turquoise (but very open to other colors as well!). The squared/rectangular shape is preferred since the logo will need to be used in a wet wipes packaging that has a lid on it. However, we are very open to ideas, any logo that is sleek, attractive, and can be easily remembered is welcome.
-fonts that are easily to read from a distance
- fun and unique
-amount of colors should not exceed 3 colors
-versatile on different types of packaging (pouch and canisters form)
-variations of the logo (light background, dark background)
-attractive and easy to remember
-may or may not contain dog&cat (no one animal should be used)
-consumers can easily understand that the brand sells pet products