Thanks for checking out our design brief.
Area561 is a regional ocean report and weather forecast website that has been around for 11 years. We've been quite popular but until now it's been a hobby site. We're now taking it to the next level and need a really polished, easily identifiable logo.
The company name originated as a spin off of 'Area51' the ufo place and our local area code is 561, so we picked Area561. It's also usually always had a black background to add mystery and red white and blue colors. I'm not sure how we'd feel about changing the colors but we'll probably try to retain some of the recognition equity we've built over the years. That being said maybe the colors have been wrong so please go with your gut.
The original logo is meant to be an 'A5' for short with the 'A5' looking like a surfer if you look close. It's whatever, we are open to evolution or revolution.
Since we're expanding from mainly surfing to add fishing, paddle boarding, etc, we don't have to limit our brand to surfers.
Our brand/message can be funny at times, but it is never cute. More intelligent funny, and serious as needed.
Also we've always used really thick, in your face fonts so we'll stay strong with the font.
So some kind of cool symbol, and strong font.
We are open to anything if you have a killer idea.
Please let me know of any questions. Best of Luck!!!
Note: 561 is Palm Beach County, Florida, US.