Now in their 13th year, the Oakley Big Wave Awards have come to
highlight a side of surfing that’s way beyond both the recreational
mainstream and the professional competitive arena – a zone where
seemingly normal people take seemingly outlandish risks, and achieve
huge things with seemingly little concern for fame or renown –
Surfing Life and Oakley reward these spectacular achievements.
Oakley Big Wave Awards have become the leading big wave competition in
the Southern Hemisphere over the past decade. The majority of
competitors do what they do for the love and thrill of riding large
waves, pushing the boundaries of what is rideable and survivable,
using their home-grown skills and experience to push the sport's
limits, often without much publicity or attention, apart from that of
their mates and shocked spectators. The Oakley Big Wave Awards are
designed to showcase these epic efforts in the way they deserve.
The target demographic for the Oakley Big Wave Awards is males aged
The key objectives of the Oakley Big Wave Awards 2014-2015 are as
1. Give a voice to the under-recognised big wave community in
Australia and New Zealand
2. Amplify the Big Wave Awards to the next level
The tone of the creative should be premium, clean, simple and sleek.
Think high performance technology.