multisportz.com (yep, that's a 'Z' on the end!) is being built with the extreme endurance athlete in mind. Focusing on the young "cool crowd" it is set to become an identity in the multi-sports world, both online and physical products such as t-shirts, hoodies, and other saleable merchandise. Following trends and hashtags it will integrate seamlessly into the various social media sites out there offering the latest blogs and stories, gear reviews, races & results from around the world.
The target audience are a unique & driven crowd, that stop at nothing to achieve their goals. Many of them training twice daily, 6 or 7 days a week, in an attempt to realise their potential on a single race day each year. They spend on average 7 months training for events such as Ironman which consists of a 3.8km ocean swim, 180km cycle, rounded off with a 42.2km marathon run.
Think of words such as: extreme, cool, trendy, modern, unstoppable, determined, driven, limitless, tech, gadgets, gear, adventure, out doors, nature, ocean, beach, lake.
Sports include: triathlon, cycling, running, open water swimming, xterra, mountain biking, duathlon, surfski paddling, trail running, rock climbing, bootcamp, crossfit....etc etc.