I've rebranded and redesigned my company and I need a new logo.
My target audience is middle to upper class men and women. They are very fashion forward, love unique items and usually shop at LA/NY boutique shops, Trader Joes, Whole Foods. They are conscious about the environment and possibly donates to non-profit organizations.
I envision a Modern/Vintage/California inspired look. Nothing flashy but a clean and simple design that I can easily use for print, packaging, signs etc. You can check out the website to give you an idea of what the company is all about:
It's important to create a design that can easily be incorporated with the current website. This means that color choices and the mood should go along with the site.
Final product would be in vector art, must be scalable and must be able to be used in web and print.
I've attached some pictures for inspiration. Note that some photos aren't pictures of logos, they're just photos that inspire the company and its customers.