Tangent mean to head off from the main crowd. To go off in your own direction. Independent, free, movement, fun outdoors. Control of own destiny.
We are looking for a thin font. The look should be scientific, like geometry. A clean, straight font. For example, a font where the A looks like a geometric figure of a tangent or theta.
We are looking for a stand along graphic in addition to the name of the company.
Yellow Jacket skate bearings has the company name and a bee as a stand alone image. The Enjoi logo has a panda. The Volcum logo has a stand alone image.
Clean industrial feel. Trim fonts. Modern look. It is the direction of current music videos and hipster fashion.
One product will be a skateboard bearing, which is a perfect circle. The logo might mimic a bearing or wheel.
Here is a mock up for our blog with photos. We rejected the draft logo posted here.