***Update for finalists
We really need a circular logo in the front of Riton with the full/complete ‘R'. We have to be able to put this logo on certain parts of the equipment. Both the logo and name need to be recognizable on their own. The circular logo will have different uses. One will be on the website and can be larger. It also needs to be recognizable when it's small on the actual product. We like the reticle or target integrated into the "O". All the circular logos in front of the name need to be fully closed or they'll be impossible to manufacture. They also might come apart from the force. For the whole design, we need to be able to pull the components apart. For example, sometimes we'll only use the name and other times we'll only use the circular part.
We need to have two different color theme, one set needs to have a single color, and another one can have two colors. Two colors will be difficult to put on parts of the product but will be good for packaging and the website. Due to the usage of the products, they cannot be very bright or reflective colors. The colors should be earth tones like bronze, grey, brass, silver, gold - kind of durable, metallic colors, colors we can generate through embedding metals. We can't have colors that will fade from weathing (rain, snow, ice, etc) or time.
The design needs to be bold, powerful, American spirit, simple, appeal to outdoor Enthusiasts. Besides the overall Riton design. The letter R needs to have specific design that can be used to mount on the body of the scopes (normally within a circle). Although we are relatively a new player in the industry. But we have a few new innovations in our product and business model. The product logo will be seen by millions.
I really like the logo design of Nike and Mercedes-Benz.
There are a few websites from the existing players in the industry. http://www.leupold.com/