We are seeking a logo to accompany a product launch. We are soon thereafter going to be creating advertising signage to accompany the product at a tradeshow. Potentially there will be a website, a family of smartphone apps, and other design opportunities associated with the product.
The product has been invented, developed, and prototyped at a university and the intention is that an associated start-up company (as yet unnamed) will incorporate to finalize the commercialization of the product.
The iDive allows scuba divers to use the touchscreen of an iPad or iPhone underwater. This was originally designed by a marine biologist to enable data collection underwater, but all kinds of divers can find it useful and fun. The camera can be controlled while diving to take pictures or videos, free-drawing or "notes" applications can be used to pass notes to a dive buddy, digital fish ID books can be referenced on the spot (rather than back on the boat), or divers can even just play Angry Birds while doing their safety stops!
We are very open-minded about the logo. Given that it is a scuba-diving related product, marine themes could be interesting. In the US and Caribbean, the red and white dive flag is readily associated with diving. In most of the rest of the world, it is a blue and white flag ("alpha" in the international flag alphabet). Incorporation of either or both of these flags may be interesting.
Our emphasis is that this is a fun product. It brings modern technology into the hands of divers, but has a wide range of uses. The logo should resonate with adventurous people, but should not feel risky - after all, we are talking about expensive electronics going underwater!
We are uploading a couple of pictures which show the device in action underwater. Of course, given its association with Apple products, the clean, simple nature of these designs is probably appealing to most potential users.