The logo has to stand for young, fresh and innovation/modern.
The logo attached is Sphero, which shows the direction we are looking for. It’s simple but fresh and the comic looking sign on the left gives the logo a young character. That’s what we are looking for.
We think what could work well is “Generation Floorball” written in a similar font but smaller compared to the sign on the left as it is in the sphero logo. Also probably better to have “Generation” above “Floorball” as the whole “Generation Floorball” on one line is probably too long. We also think its probably better if “Generation” is blue and “Floorball” grey or another color that works subtle rather than having it all the same color. The sign on the left could be a Floorball ball (We have attached a picture of a ball) but the holes in the ball could be in a way so it is similar to a face giving the ball a comic character like feeling similar to the sphero below.
We also think other logos and their fonts such as Twitter or Skype represent the “innovative and fresh” we are looking for to represent our company and the sport we are introducing.
Since “Generation Floorball” is very long we also use the domain gfloorball for our site or emails. Therefore we are open to other ideas of how to work more around making the “G” in “Generation Floorball” more dominant, like the “G” from the Green Bay Packers for example, in order to just use “Gfloorball” or “G” for other purposes such as T-shirts, mugs, caps etc.
Needless to say if you think something else could work better in order to combine all the above we are open to new ideas!