This design MUST include an abstract or pictorial mark with the word "SPORTEER". Although we will consider lower-case letters, we prefer the word "SPORTEER" to be all caps.
It is VERY important to have an abstract or pictorial mark that fits inside a square (like the square on a Facebook page). The mark can be a circle, however, as long as it fits nicely inside the square.
The mark should be bold, simple and iconic. We will print, emboss and stitch the icon onto the products so it must be bold and simple. If it is too complex, it cannot be printed onto products easily.
I have attached two images of the current Sporteer brand name. We like the bold, strong appearance, so I encourage all designers to design bold, strong designs.
Also, please remember that serious athletes are the target market, so an aggressive, forward leaning design works well.
Please remember that we like simple, bold designs with meaning (signify athletes, sports, active lifestyle, etc.).
Please do NOT use images of runners or people in any designs. We want a more abstract mark.
We have seen some designs using the "S" in the word Sporteer in a circle as the icon. You may consider variations on that. However, we strongly encourage you to pursue other concepts, as well.
Visit our website to find the Sporteer product description at http://www.pdostore.com
Please no stock images or clip art.
We will be monitoring this contest very closely and providing quick feedback.
Good luck and thanks to all!