ATTRIBUTES I WANT THE BUSINESS LOGO TO REFLECT:
A sleek, uncomplicated, solid but elegant and vibrant design that speaks to the nature of the business or has a unique twist that piques interest and can spark a conversation. It should be highly visible from far away, so it would be most beneficial to have bright colors/contrast and a solid design that is immediately recognizable.
Some key words I want the logo to reflect include safety, professional, capable, friendly service, high performance, easy to use, fun, fitness, in-shape, the open air and freedom.
OVERALL MESSAGE I WANT TO CONVEY TO MY TARGET AUDIENCE:
This is a professional service unlike any other for increasing road cycling safety. Cycling can be very dangerous for even the best riders, and it pays to take precautions to reduce your risk when doing the sport you love. This service is high-quality but affordable and convenient, and is geared towards use on everyday rides for all ranges of riders from novices to professionals in all size groups small to large.
CUSTOMER REACTION I WANT FROM THE BUSINESS & LOGO:
"That was a great, memorable experience that made me feel safer on the roads. I need to have this for every one of my road cycling rides, so I'm going to tell my friends about it so we can ride safer together".
USES OF THE LOGO:
The logo will be immediately used on print, website, online video, apparel (technical running shirts & polo shirts), and large magnets or roof signs to put on cars.
In the future it might be used for: mobile device app, full car wrap design on custom cars, glass (car windows and drinking glasses), apparel including cycling jerseys, cycling bibs, triathlon skinsuits, baseball hats, large banners, large canopy tents, temporary tattoos (and real ones?!).
MY PREFERENCES FOR THE LOGO DESIGN:
I definitely like clean and uncluttered, but not robotic. I would prefer a logo with more of a defined drawing solid-color look than free-sketched or busy with lots of edges and too many colors. But I want a few bright colors (bright greens).
Check out the green shoes in the below links for some color schemes I like:
http://zootsports.com/mens/shoes/m-…lani-3-s13 (the green ones)
http://zootsports.com/mens/shoes/m-…a-tt-6-s13 (the green ones)