I'd like for the "feel" of the brand to align closely to the CrossFit
community, so searching for "CrossFit logos" or just "CrossFit" with
Google Images search should provide some inspiration for the types of
CrossFit logos and brands that are out there.
Creating/organizing/executing fitness competitions is incredibly
cumbersome, and no software solutions really exist. Throwdowns.com
will offer software products that fill this gap. (As TurboTax is to
taxes, Throwdowns.com is to fitness competitions.)
The logo should be balanced: "tough" but not "rough"; "tenacious" but
not "complex"; "athletic" but in a gender neutral way; "strong" but
Initially, the logo will just be used online, but I *may* want to use
it in print, merchandise, and signage eventually.
Throwdowns.com is the memorable "marketing" site that acts as an
"umbrella" for a suite of highly related but distinct products.
The logo should stir emotions of "elite fitness" and that feeling you
get when you're watching Rocky train in Siberia in the Rocky IV
I'm open to "Throwdowns.com" or just some variation of "Throwdowns".
Admittedly, I think the ".com" suffix is bit too circa-1999, but I
like that "Throwdowns.com" is immediately recognized as a website,
which isn't a domain name that was easy to come by given that
"throwdown" is a fairly common dictionary word with an ordinary